Trade Category Manager - Hamburg
Be the shopper‑driven link between customer, consumer, and brand in Hamburg. Own trade marketing and category strategy, drive POS impact, and unlock growth with data‑led insights.
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona, Spain, that operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
Job description:
Our Trade Category Managers connect the perspectives of the consumer, customer, and company, ensuring that category and POS activities are both shopper‑oriented and business‑relevant. They work closely with Sales and Marketing, derive data‑based recommendations, and thereby increase brand performance.
As a central interface, our Trade Category Managers take on integrated responsibility for Trade Marketing and Category Management within a brand, ensuring that both customer requirements and consumer needs are consistently reflected in all planning. The role offers a high degree of influence and ownership. It shapes both the operational and strategic execution at the POS, drives category development, and therefore has a direct impact on our business results.
Key Responsibilities:
Development and implementation of POS activation and promotion strategies based on shopper, market, and customer insights
Creation of Trade Stories, marketing materials, and sales support documents for Sales & Key Account Management
Planning, management, and evaluation of consumer promotions (including couponing, display activations, and 360° POS campaigns)
Analysis of market, shopper, and competitive trends to derive concrete growth and category recommendations
Development of customer‑specific Value Stories, shelf layouts, and insight‑based arguments for customer presentations
Management of innovation listings and evaluation of category performance for new products
Planning and monitoring of new product listings in the market
Responsible contribution to category and channel strategies for the assigned brand
Close collaboration with Sales (Field & KAM), Marketing/Insights, and external partners to ensure excellent execution at the POS
Planning, management, and reporting of the trade and promotions budget
Use of relevant analytical tools (e.g., Nielsen, SimIT, Power BI) to evaluate performance and identify optimization opportunities
Requirements:
Completed degree in business administration, ideally with a focus on Marketing, Category Management, or Market Research
Excellent German and English skills at a minimum C1 level
Confident handling of Nielsen data; knowledge of SAP, Power BI, or similar analytical tools is an advantage
Strong entrepreneurial mindset, high sense of ownership, and clear customer and solution orientation
Structured, analytical, and communicative working style, able to translate complex insights into clear messages
Ideally, GS1 certification in Category Management
Nielsen (must have)
SimIT / GS1 Certification (must have / strong advantage)
PowerBI (nice to have)
SAP (nice to have)