Senior Brand Manager
Lead brand strategy and 360 marketing for an iconic FMCG portfolio — drive growth, manage budgets, and collaborate across functions in a global setting.
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
Job description:
As Senior Brand Manager you will proactively contribute to draw the Brand Strategy of one of the most iconic brand in Italy and within the Company’s brands’ portfolio, then drafting and implementing marketing plans for the managed categories.
We have the ingredients for your new role. Being a pillar to the Marketing Team and reporting to a Marketing Manager, this role grants chance to truly act on all the marketing leverages – making things happen!
Your main tasks will be:
Contribute to Brand Strategy’s definition, leveraging all the marketing levers and then drafting and implementing your products’ Marketing Plan;
Portfolio management to identify internal and external areas of opportunities, forsee challenges and act upon those
Proactively lead the Category’s growth through 360 innovation (from concept to in store execution), working closely with the cross functional teams,
Recognize business opportunities by interpretating consumers’ behaviours and rooted in sell-out or ad-hoc analysis;
Manage your own categories’ marketing budget;
Contribute to Communications Plans – ATL/BTL – definition, by interacting with dedicated agencies.
Requirements:
6+ years of experience within Marketing teams;
at least 36m of Brand Management experience, even better within International brands;
Solid experience in portfolio management
Experience in working with P&L and solid commercial acumen
Experience in 360 NPD launches, managing diverse stakeholders;
Fluent in English and Italian
And you are…
a strong communicator, with great empathy;
a Team Player with great drive;
eager for a new challenge
proactive